Inspired by Sudan. Designed for Everywhere.

1.88™ was created from a simple idea: Every place has a story. Sudan holds countless stories, in its landscapes, cities, architecture, music, history, wildlife, objects, expressions and memories.
1.88™ explores those stories through contemporary design.
Some designs celebrate places instantly recognised. Others revisit memories, cultural references or moments that might otherwise disappear from view. Each is interpreted through our own creative perspective and transformed into something that can travel beyond its place of inspiration.
The result is a growing collection of original designs connected by Sudan, but created to belong anywhere. Sudan inspires the story. 1.88™ creates the interpretation.

Sudan inspires the story.
1.88™ creates the interpretation.

1.88™ is an independent contemporary design brand inspired by Sudan and created for a global audience.
We believe culture can be celebrated without being confined by geography.
Our work draws inspiration from places, memories, history and everyday life, translating them through our own visual language into clothing, objects and artwork designed to travel.
We are curious about what came before us, attentive to what surrounds us today and excited by what can be created next.

Inspired by Sudan. Designed for Everywhere.